A.S.P Kitoko Permanent Regular Colour Shades 100ml

Ultra Low Ammonis and 100% Grey Coverage.

Discover the exceptional covering power of KITOKO®. DATEM PLUS® Technology protects the colour actives from oxidizing too rapidly during the mix process, leaving significantly more of them available for penetration into the cortex. DATEM PLUS® Technology also suspends these colour actives in much smaller oil droplets in the advanced emulsion cream base and disperses them more evenly, before safely transporting them into the cortex in greater quantity. Once they’ve penetrated every fibre, the colour actives react, locking the colour deep inside the hair. This unique action ensures perfect 100% grey coverage, whilst maintaining the strength and condition of the hair structure.

Naturally Derived

KITOKO® formulations contain more than 90% naturally derived ingredients, obtained from sustainable and renewable sources.

Increased Condition and Shine to Hair

Conditioning emulsion cream base with Shea Butter and Argan Oil adds protection, suppleness and incredible shine for beautiful, healthier-looking hair. The nourishing formulation also improves colour intensity and luminosity whilst delivering even longer-lasting results.

Unlimited Colour Possobilites

Create bespoke colour for your clients by blending KITOKO® shades with KITOKO® Intensives Series. If you can imagine it, you can create it. See page 30 for details.

Kitoko Is Fast

DATEM PLUS® Technology is unique in the way it allows the use of gentle heat to accelerate the colouring process to just 25 minutes with no damage to hair or scalp. The use of gentle heat is even recommended when using 9% (30vol) and 12% (40vol) ASP® Créme Developer with the High Lift Series (12). The use of heat will not compromise the result or lasting power of KITOKO®. Do not cover whilst processing

Advanced Anti-Fade Technology

One of the main causes of colour fade (or change) is exposure to air and light. Oxygen in the air creates creeping oxidation. Light contains ultra violet radiation, which can cause fading by ‘bleaching’ the colour out of the hair. KITOKO® combats colour fade in a number of ways. DATEM PLUS® Technology safely transports KITOKO® colour pigments deep into every fibre of the cortex without causing damage to the cuticle layer. The pH level also steadily reduces throughout the process to lock colour in. This safer, deeper and more efficient colour deposit combined with an anti-fade action produces super long-lasting colour results. KITOKO® also contains UV filters which reduce the effects of harmful rays and special buffers to control creeping oxidation

Ultra Low Ammonia

KITOKO® makes the impossible possible, KITOKO® Ultra low ammonia contains as little as 0.2% ammonia, combining the higher performance and predictability of ammonia based permanent hair colour with the improved health and condition provided by such low levels of ammonia. Before KITOKO®, such ultra low levels were unheard of in ammonia based permanent hair colours. When mixed, the low ammonia levels of KITOKO® reduce further due to dilution with ASP® Créme Developer.  This greatly reduces the risk of sensitivity for the client.