De Lorenzo

In the early 1930s, brothers Anton and Vincent de Lorenzo began their burgeoning careers in the hairdressing industry as barbers in Redfern, New South Wales. As their skills and passion for hairdressing developed, so did their acclaimed reputation within the industry which lead to their expertise being sought after by fashionable, high profile clientele.

De Lorenzo has always had an ethical approach to haircare.

Our mission is to provide professional salons with the best quality, natural based haircare, manufactured in an environmentally responsible way.

We use certified organic ingredients that are sustainably farmed and wild-harvested wherever possible. We strongly oppose animal testing, and are CCF listed and we don't use ingredients of animal origin.

Today De Lorenzo remain as one of the few Australian made professional hair brands who create the products that are conceived, researched, developed, tested, manufactured and dispatched all under one roof in Sydney.