360 Be Color Colour Protection Shampoo 1000ml

The 360 Be Color Colour Protection Shampoo is a professional-grade cleansing treatment specifically designed to extend the life and vibrancy of color-treated hair. This Italian-made salon-sized shampoo focuses on preventing pigment oxidation while restoring the hair's natural physiological balance.

The Be Color Shampoo features an Acid-PH Formulation, which is essential for sealing the hair cuticle after chemical services to lock in color molecules and prevent premature fading. Enriched with Blackberry Extract, a powerful natural antioxidant, it shields the hair fiber from the damaging effects of free radicals and environmental pollutants. The inclusion of Hydrolyzed Silk provides deep structural hydration, smoothing the hair surface to enhance light reflection and deliver a brilliant, multi-dimensional shine. Unlike standard shampoos that can be abrasive to color-treated strands, this formula uses a gentle surfactant system to remove impurities without stripping essential moisture or pigment. It effectively neutralizes alkaline residues left over from coloring processes, returning the scalp and hair to their optimal state. With regular use, hair feels remarkably softer, becomes more manageable, and retains its "just-colored" intensity for significantly longer. Engineered for high-frequency professional use, this 1000ml bottle provides long-lasting value for both salon backbars and home maintenance. Experience the ultimate in Italian color-care technology.

Who is this Product Suitable For:

• All color-treated hair types, from permanent tints to semi-permanent glosses.
• Individuals with high-maintenance shades (like reds or coppers) prone to rapid fading.
• Chemical-processed hair that requires a pH-balanced, gentle cleansing action.
• Users seeking a large-format salon shampoo for daily color maintenance.

How to Use:

Apply to wet hair and massage gently into the scalp and through the lengths to create a rich lather. The acidic pH works immediately to smooth the cuticle. Rinse thoroughly with lukewarm water. For maximum color longevity and shine, follow with 360 Be Color Conditioner or Mask. Suitable for daily use or as part of a dedicated color-care ritual.