360 Be Cool Anti-Brass Shampoo 450ml - Professional Charcoal Purifying Cleanser

Experience the next generation of colour correction with the 360 Be Cool Anti-Brass Shampoo. Engineered for high-performance toning, this professional-grade cleanser moves beyond traditional violet formulas by utilizing Activated Charcoal Pigments. These micro-pigments are specifically designed to target and neutralise the stubborn orange, copper, and warm brassy undertones that frequently affect darker blondes, balayage, and highlighted brunettes.

Infused with a luxurious blend of Moringa Oil and Sweet Almond Oil, this shampoo provides a dual-action benefit: it deeply purifies the hair fiber of environmental pollutants while simultaneously restoring essential lipids. This prevents the "dry" feeling often associated with toning shampoos, leaving your hair with a sophisticated, smoky ash reflect and a high-definition shine that feels soft to the touch.

Stylist Professional Tip: To achieve maximum neutralisation on very stubborn orange tones, apply the 360 Be Cool Shampoo to dry hair and allow it to sit for 3-5 minutes before emulsifying with water. This "dry-toning" method allows the charcoal pigments to penetrate the cuticle more effectively for a deeper, cleaner ash result.

Who is this Product Suitable For:

• Dark Blondes & Balayage: Effectively removes the orange/red spectrum that purple shampoo often misses.
• Ash & Smoky Tones: Maintains the clarity of cool reflects and prevents environmental oxidation.
• Smoky Silver Hair: Enhances natural or coloured silver hair with a clean, metallic finish.
• Pollution-Prone Hair: The charcoal acts as a natural magnet, drawing out toxins and mineral buildup.

How to Use:

Apply 360 Be Cool Anti-Brass Shampoo to wet hair. Massage thoroughly into the scalp and through the lengths to ensure even pigment distribution. Leave to process for 2 to 5 minutes depending on the desired level of neutralisation. Rinse thoroughly until the water runs clear. For the ultimate smoky finish and hydration, always follow with the 360 Be Cool Conditioner.

Complete the Regimen:

For the best results in maintaining your cool-toned aesthetic, we recommend using the matching 360 Be Cool Conditioner. This ensures the hair cuticle is sealed, locking in the charcoal pigments and protecting the hair from thermal styling damage.