360 Be Cool Anti-Brass Conditioner 300ml

The 360 Be Cool Anti-Brass Conditioner is a high-performance neutralizing treatment engineered to eliminate unwanted yellow and brassy tones in blonde, bleached, or grey hair. This Italian-made formula provides intensive tonal correction while restoring softness and shine to chemically treated fibers.

The Be Cool Conditioner features a High-Definition Pigment Formulation, designed to maintain the purity of cool blonde shades. Infused with concentrated violet pigments, it works on a chromatic level to counteract warmth, ensuring a clean, icy finish. This professional treatment is enriched with Moringa Extract, known for its extraordinary protective properties against environmental pollutants and UV radiation, which are primary causes of color oxidation. Complementing this is Sweet Almond Oil, which deeply nourishes the hair shaft, replenishing lipids lost during the lightening process. Unlike traditional purple conditioners that can leave hair feeling dry or over-pigmented, Be Cool balances neutralization with Silk Proteins to smooth the cuticle and enhance light reflection. This results in hair that is not only tonally perfect but also remarkably soft, manageable, and resilient. Engineered for professional salon results, it provides the essential hydration needed to maintain the integrity of cool-toned hair between salon visits. Experience the elite standard of Italian color care.

Who is this Product Suitable For:

• Natural, colored, or highlighted blondes looking to maintain a cool, ash tone.
• Bleached and heavily lifting hair requiring structural hydration and yellow-toning.
• Silver and grey hair types seeking to eliminate dullness and warm oxidation.
• Stylists needing a reliable post-lightening conditioner to stabilize cool reflects.

How to Use:

After cleansing with 360 Be Cool Shampoo, apply an even amount to damp hair, focusing on mid-lengths and ends. Use gloves to prevent staining if desired. Leave on for 2-3 minutes depending on the level of neutralization required. Rinse thoroughly with lukewarm water. For a more intense cool-ash result, increase the leave-in time. Use 1-2 times a week or as needed to maintain your desired tone.