American Crew Forming Pre-Styling Cleanser Shampoo 250ml

Define and hydrate your curls with american crew's forming cream shampoo - crafted for men who want control without compromise. This lightweight, pre-styling formula enhances curl shape and texture while nourishing strands from root to tip. Infused with jojoba oil, it delivers natural shine and tames frizz for a polished, touchable finish. The gentle cleanser also supports a balanced scalp microbiome, helping hair feel softer, healthier, and easier to style. For optimal results, pair with american crew forming cream to lock in definition and hold.

How to use:

Start by thoroughly wetting your hair. Apply a small amount of shampoo and gently massage into your scalp and strands. Rinse thoroughly, then follow with your preferred styling products to enhance and define your curls.