A.S.P Elixir Permanent Hair Colour Shades 100ml

GPS-TECnology™ precisely directs colour to the optimum location in the cortex, giving ELIXIR incredible coverage and lasting power. Oxygen is encapsulated more efficiently and driven deep into the hair shaft, while the colour is carried in reduced oil droplets, ensuring greater colour penetration, and rich, intense colour.

Naturally Derived

ELIXIR® formulations contain more than 90% naturally derived ingredients, obtained from sustainable and renewable sources.

Increased Hair Condition and Shine

Conditioning formula with Shea Butter and Argan Oil adds protection, suppleness and incredible shine for beautiful, healthier-looking hair. The nourishing formulation also improves colour intensity and luminosity whilst delivering even longer-lasting results.

Unlimited Colour Possobilites

Create professional and beautiful colour for your clients by blending Elixir shades with Elixir Intensives Series. If you can imagine it, then you can create it.

Advanced Anti-Fade Technology

One of the main causes of colour fade (or change) is exposure to air and light. Oxygen in the air creates creeping oxidation. Light contains ultra-violet radiation, which can cause fading by ‘bleaching’ the colour out of the hair. ELIXIR® combats colour fade in a number of ways. GPS-TECnology™ safely transports ELIXIR® colour pigments deep into every fibre of the cortex without causing damage to the cuticle layer. The pH level also steadily reduces throughout the process to lock colour in. This safer, deeper and more efficient colour deposit combined with an anti-fade action produces super long-lasting colour results. ELIXIR® also contains UV filters which reduce the effects of harmful rays and special buffers to control creeping oxidation.

Ultra Low Ammonia

ELIXIR® makes the impossible, possible. When mixed, ELIXIR® contains as little as 0.2% ammonia, combining the higher performance and predictability of ammonia based permanent hair colour with the improved health and condition provided by such low levels of ammonia. Before ELIXIR®, such ultralow levels were unheard of in ammonia based permanent hair colours. When mixed, the low ammonia levels of ELIXIR® reduce further due to dilution with ASP® Crème Developer

Emulsion Cream Base

ELIXIR has an advanced emulsion cream base (Oil + Water + Dye). This allows far easier mixing, greater adhesion and more efficient colour penetration, resulting in maximum coverage and longer-lasting results

UV Filter

ELIXIR® contains UV filters for longer lasting hair colour that resists fade.

Reducing pH

The unique, reducing pH of ELIXIR® results in incredibly long-lasting hair colour. Buffering agents in the emulsion cream base counter the negative effects of strong alkalinity and control the pH level during processing.

Easy Mixing and Application

ELIXIR® mixes quickly and easily to a smooth cream consistency. When applied, ELIXIR® provides excellent adhesion to the hair, minimising colour-slip.

Note: Always ensure you measure the correct quantities of ELIXIR® and ASP® Crème Developer. For perfect results use the ASP® Electronic Balance.

Produced By Professionals For Professionals

ELIXIR® has been formulated to meet the colouring demands of the professional hairdresser and the high expectations of their clients. ELIXIR® has been researched and developed to exacting standards by ASP® chemists, headed by Dott. Nicola Summer at the ASP® Laboratory in Bologna, Italy.

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