Color Wow Color Control Purple Toning + Styling Foam 200ml

Color Wow Color Control Purple Toning + Styling Foam is a lavender-tinted, mess-free foam that tones away brassy, yellow shades and styles your hair in one easy step. Packed with a subtle violet pigment, it counteracts unwanted warmth in blonde, grey, white and highlighted hair, helping your colour look cooler, brighter and fresher between salon visits. Unlike heavy mousses, this alcohol-free formula uses flexible resins to give lightweight body and soft hold without the crunch, stiffness or dryness, leaving hair bouncy, shiny and supple. Use it on damp or dry hair as a simple, no-fuss alternative to purple shampoo, and enjoy fresher-looking colour every day.

Who is this Color Wow Purple Toning Foam Suitable For

• Blonde, platinum, grey, white and highlighted hair that tends to turn brassy
• Anyone wanting a quick toning boost between purple shampoo washes or salon visits
• People who prefer a leave-in foam over a purple shampoo
• Those who want lightweight styling hold without crunch, stickiness or stiffness
• All hair types and textures with light or lightened colour

How to Use Color Wow Color Control Purple Toning + Styling Foam

1. Shampoo and condition as usual, then towel-dry your hair. Avoid applying to soaking-wet hair; the brassier your colour, the drier your hair should be.
2. Shake the can well, then hold it upside down and dispense a small amount of foam into your palm.
3. Apply directly to brassy areas or work evenly through the whole head of hair.
4. Do not rinse. Leave in and style as usual.

Complete the Regimen

Keep blonde and grey tones looking their best by pairing this foam with a purple or colour-care shampoo and conditioner, plus a nourishing leave-in treatment to keep lightened hair soft and healthy. Everything Hair & Beauty stocks a wide range of professional blonde care, toners and styling products to help you maintain fresh, bright colour.