De Lorenzo Instant Illumin8 Shampoo 960ml

The De Lorenzo Instant Illumin8 Shampoo is a high-potency blue-violet cleanser specifically engineered to instantly neutralize unwanted brassy yellow and gold tones. This professional 960ml salon-size bottle is the ultimate prerequisite for maintaining a bright, cool-toned blonde or silver look between salon visits.

Formulated with a concentrated pigment load, this shampoo provides the strongest level of toning in the De Lorenzo range. It is powered by a unique botanical blend of Baobab Seed Protein, Chamomile, and Exotic Wine Extracts. These ingredients work in synergy to strengthen hair fibers that have been weakened by lightening, while the antioxidants in the wine extracts protect against the oxidative stress that causes blonde tones to turn brassy. The sulfate-free formula ensures a deep yet gentle cleanse that won't strip essential moisture from high-lifted hair.

Who is this Product Suitable For:

• Platinum & Ash Blondes: Specifically designed for those who require heavy-duty toning to maintain a cool reflect.
• Natural Grey & White Hair: Effectively removes yellowing and dullness from natural white hair.
• Bleached & High-Lifted Hair: Ideal for porous hair that needs strengthening alongside colour correction.
• Vegan-Conscious Users: A 100% plant-based, cruelty-free professional toning solution.

Product Benefits:

• Instant Anti-Yellow: High-concentration violet pigments provide immediate results on gold tones.
• Structural Repair: Baobab protein reinforces hair strands damaged by chemical services.
• Brightening & Soothing: Chamomile extracts enhance natural luminosity and calm the scalp.
• UV Shield: Botanical extracts help block sun damage that leads to premature fading and brassiness.

How to Use:

Apply to wet hair and massage into a rich lather. For mild toning, rinse immediately. For intense results or high-level brassiness, leave on for up to 5 minutes before rinsing thoroughly. Always follow with De Lorenzo Illumin8 Conditioner to lock in the tone and restore softness. Use 1–2 times per week as a maintenance treatment.