De Lorenzo Novafusion Intense Red Colour Care Shampoo 200ml

Ignite your color and lock in vibrant, show-stopping tones with the De Lorenzo Novafusion Intense Red Colour Care Shampoo 200ml. Specifically engineered for both color-treated and natural hair, this professional-grade formula infuses deep, fiery crimson pigments directly into the hair shaft. If your hair is currently suffering from standard brassy fading, washed-out orange copper tones, or dullness from sun and heat exposure, this specialized shampoo rejuvenates your look, keeping your red rich, saturated, and fresh from the salon.

Proudly manufactured in Australia with an unwavering commitment to clean, ethical haircare, this 100% vegan formula relies on a powerful blend of native botanicals. Enriched with anti-inflammatory Kakadu Plum, defensive Rooibos Extract, and soothing Willow Bark, it deeply nourishes your hair while maximizing color depth. Complete with integrated UV filters, it forms an invisible barrier that shields raw pigments from solar oxidation and environmental fading, leaving your hair beautifully soft, radiant, and full of life.

Salon Owner Professional Tip: The Novafusion Intense range contains a highly concentrated load of direct-acting pigments compared to standard color shampoos. To prevent uneven color absorption, always wash your hair first with a clear, balancing shampoo like De Lorenzo Preserving Essential Cleanser to lift styling buildup and oils. Rinse, squeeze out excess water, and work the Intense Red Shampoo evenly from roots to ends. For a subtle, bright refresh, rinse it out within 2 minutes; for a deep, dramatic crimson overlay, leave it to process for up to 5 minutes before washing clean. Don't forget to wash your hands or wear gloves to avoid temporary staining!

Who is this Product Suitable For:

• Vibrant Redheads: Engineered precisely to maintain and amplify fire-engine red, ruby, and intense crimson tones.
• Fading Salon Tones: The ultimate back-bar or home care maintenance solution to extend the lifespan of professional permanent hair color.
• Ethical Haircare Lovers: Perfectly matches your lifestyle with a 100% vegan, cruelty-free, paraben-free, and sulphate-free formula.
• Dull and Matted Structures: Re-establishes a glossy, light-reflective shine across coarse, color-treated cuticles.

How to Use:

Apply a generous palmful of De Lorenzo Novafusion Intense Red Shampoo to wet, towel-blotted hair. Massage thoroughly into the scalp and work evenly through the mid-lengths and ends. Leave on for 2 to 5 minutes depending on your desired color depth, then rinse out completely with cool water until it runs clear.

Complete the Regimen:

Before blow-drying or using hot irons, seal the cuticle by applying a layer of De Lorenzo Defence Extinguish to shield your red tones from intense thermal fading.